The Rise of Beauty

Beauty is defined as a subjective quality of objects which makes these objects enjoyable to perceive. These objects may include nature, humans, landscapes and artistic works of art. Beauty, along with individual taste and aesthetics, is presently the most important theme of aesthetician philosophy, one of the broad branches of psychology. It is used to explain how we come to form our personal values. We come to value things according to how they make us feel or look. Our ideas of beauty may stem from our childhood memories or our culture, but beauty is inevitably a product of how we see and evaluate things.


Beauty is an aspect of culture that is seen through various cultures around the world. The beauties depicted in the arts range from fairies to pirates to angels to supermodels. Beauty has been used to represent strong societal ideals like power, wealth and influence, while also identifying defects in ourselves and others.

In the early twentieth century, the concept of beauty began to be transmitted on the platform of the worldwide platform of television. TV shows and movies are considered the first forms of modern beauty, since they gave a greater depth to the ever-changing concept of beauty. For the longest time, the concept of beauty portrayed in media was confined to what the rich and famous can afford. With the creation of television and movies came the rise of a new class of beauty – the ‘hypes’. Hypes are women who appear in media to advertise products, and are usually very attractive and well-known.

As the concept of beauty became more vague, and its cultural meaning started to fade away, the concept of beauty became connected to the emerging media. This movement contributed largely to the birth of the beauty cult, which now includes all aspects of the fashion industry and public relations. On the runway, models and celebrities are subject to constant criticism, and many times, the general public is given the chance to critique their appearance. The internet has also played a large role in spreading the word about beauty, as several beauty websites are dedicated to sharing information about different beauty trends.

Although the term beauty has no longer had the meaning it had during the rise of the fashion industry, many people still associate the term with beauty pageants. In some instances, fashion critics even write articles about beauty and describing different body types and facial structures. The definition of beauty however is now being narrowed down, as both physical beauty and cosmetic beauty are being highlighted. Cosmetic surgeons have even begun to define beauty through the eyes of a prospective patient.

Today, beauty has become so defined that it has even become associated with money, status, and luxury. A simple glance at a woman on the street would instantly discern her financial status, personality, and personal style. Similarly, a social media search for beauty tips often brings up pictures of beautiful celebrities and models. Plastic surgery has also become an increasingly popular treatment, as many women are choosing plastic surgery to enhance their physical beauty and regain a sense of confidence.